Read Pink® in Honor of Breast Cancer Awareness Month and Support the Next Chapter in Innovative Research
Penguin Random House Marks Five-Year Partnership Milestone and $125,000 in Donations to The Breast Cancer Research Foundation® Today the scientific community has left behind the “one-size-fits-all” breast cancer treatment to emerge with targeted, more effective therapies. As a result, after remaining stagnant for more than 50 years, the death rate from breast cancer has decreased by 30 percent. The Read Pink ® initiative by Penguin Random House is proud to be part of this exciting new chapter in the fight against breast cancer, supporting the bold research of The Breast Cancer Foundation ® (BCRF), while leveraging its passionate readers to help increase awareness and education about the disease. This literary embrace of a life-saving cause has resulted in nearly 1.5 million best-selling novels shipped with Read Pink seals and information about BCRF across all five years of the promotion. Penguin Random House is thrilled to partner once again this year wi