What is the Library Brand?
What is the library brand? Or how would the library define it's brand when using social media? Libraries that choose to make use of social media be more than impersonal posts about their programs and services. They can reach out to the community and support educating them to learn more about the causes that are interested in supporting social justice. I began thinking about the branding question because of my project Sussex Royal Instagram Analysis. Harry and Meghan have to decide what their brand will be going forward because they are unable to use the word royal. A library when they choose to use social media has to define what their brand is. Will, it only is impersonal posts communicating to patrons about the library services or will it reach out to the community? A study at Montana State University uses Twitter to reach out to the students by using the hashtag #askalibrarian. One way to reach out to the community ...