Page Analysis: Sussex Royal

I became a bigger fan of the royal family when I was introduced to first Kate and William after their
wedding, and then to Harry and Meghan.  I don't remember seeing young royals being published in the news in the United States for their work or activities in England prior to the previously mentioned couples.  After Harry and Meghan wed and became the Duke and Duchess of Sussex their audience got to learn more about who they are and what they are passionate about through their work.   

For this course, I will be focusing on their Instagram account Susses Royal which is the official page for their work.  In the fall  Harry and Meghan wanted to use this account to support people all over the world who lead a cause or made a major contribution to their community.  The Sussex Royal account would follow back any individual that met this criterion.  Both Harry and Meghan are big supporters of charity work.  The news coverage that has followed their work more closely in recent years has not always focused on positive contributions and can also be considered negative.  

How does this impact their page?

Will the rebranding of this page have on their followers?

Can followers make a contribution o support them?

How will rebranding their image impact their work?  

My analysis will focus on the questions mentioned above.   More information about Sussexes can be found on their website SussexRoyal.  My biggest concern is the rebranding of this page going forward and having access to it.


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