The “Audiobookmobile” hits the road for a 5-city tour
beginning Labor Day Weekend
August 2014—The Audio
Publishers Association (APA) is kicking off its biggest ever consumer awareness
campaign, designed to draw attention to the booming audiobook format and
encourage readers to take a listen to their next book.
The APA has partnered with
marketing agency GoGORILLA Media to create a custom-wrapped “Audiobookmobile”
that will travel to five cities in the northeastern United States August
30-September 27, introducing the audio format to new listeners.
The Audiobookmobile will make
stops at the National Book Festival in Washington, DC (8/30), Baltimore Comic
Con (9/6), and the Brooklyn Book Festival (9/21) as well as libraries in
Philadelphia, PA and Darien, CT, reaching more than 250,000 potential
listeners. Full details of the schedule are listed below.
eye-catching design features colorful super-sized headphone graphics and
proclaims the campaign’s slogan: “A Good Book Speaks Volumes.” The truck is
outfitted with speakers and video screen to broadcast audio and video clips
from the recording studio to draw in passersby. There’s even a spot for a photo
op: one side of the truck asks attendees to fill in the blank “I love
audiobooks because…” and share their reasons via social media using the custom
In each market volunteers from
APA member publishers and GoGORILLA Media’s professional street team will be on
hand to engage with consumers, talking with them about listening, answering any
questions they have about audiobooks and offering free downloads to take home.
Attendees will also have the chance to spin a prize wheel mounted to the side
of the Audiobookmobile for a chance to win giveaways including headphones,
t-shirts, buttons, posters, and more.
THE AUDIOBOOKMOBILE SCHEDULE
9/6: Baltimore, MD
Baltimore Comic Con
Baltimore Convention Center
9/13: Darien, CT
Darien Public Library
Golden Voices Theater
performances at 1pm and 3pm
9/21: Brooklyn, NY
Brooklyn Book Festival
Borough Hall Plaza
9/27: Philadelphia, PA
Free Library of Philadelphia, Northeast Regional Branch
Golden Voices Theater performance at 2pm
ABOUT THE AUDIO
Formed in 1987,
the Audio Publishers Association (APA) is a not-for-profit trade association
that advocates the common, collective business interests of audio publishers.
The APA consists of audio publishing companies and allied suppliers,
distributors, and retailers of spoken word products and allied fields related
to the production, distribution and sale of audiobooks. The APA serves as a
networking, educational and information forum for its members; delivers programs,
services and awards that serve the common business interests for its members;
and promotes policies and activities that accelerate audiobook awareness and
industry growth. APA and its members work to bring all audio publishers
together to create increased public awareness for the audiobook industry
through joint publicity efforts, national consumer surveys, trade show
exhibits, an association newsletter and the annual APA conference, APAC.
ABOUT GOGORILLA MEDIA
is passionate about inventing new ways to reach people with advertising
messages. Their 20 years of experience in all types of guerrilla and
experiential marketing including events, place-based media, and interactive
experiences have made them experts in non-traditional marketing that generates
on- and off-line buzz for their clients and reaches their target demographic in
the right place and at the right time.